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Please note: for information about our online classes in storytelling, presenting, strategic communications and design, please visit The Goodman Center website. The following describes in-person workshops developed to help your organization communicate more effectively both internally and externally:
Telling stories helps us understand ourselves, bond with friends, and enter larger communities, but as professionals we tend to relegate storytelling to a place outside of work. Learn how this uniquely powerful communications tool can help advance your cause in Storytelling as Best Practice.
Every public communications campaign offers four opportunities to connect with a target audience. Fail to connect at any one point and you may lose your audience entirely. When you recognize The Four Connecting Points, however, and know how to capitalize on each one, you will get more out of every communications dollar you spend.
Do you know the first question to ask yourself before planning a presentation? How about the five mistakes that most undermine presentations? And can you identify the three elements that audiences eagerly look for in presentations they attend? You'll get the answers to these and many other questions in Why Bad Presentations Happen to Good Causes," a workshop based on the book of the same name and geared especially to the needs of public interest presenters.
Your organization relies on graphic design every day: to make your website "sticky," your newsletters engaging, your direct mail compelling. It may also rely on you to decide which designs are approved and which go back to the drawing board. Deciding on Design is a not-too-deep dive into graphic design created precisely to prepare you for those important moments of decision.
If you want more people to stop, read, and remember your print advertising, there are easily learned design principles that can help you. Why Bad Ads Happen to Good Causes offers a closer look at these seven "Print Ad Principles" as well as a chance to test your own ads against them.
What's the quickest way to increase organizational effectiveness? Improve your meetings. Your organization invests countless hours in meetings every week, so why not invest 90 minutes to make sure they actually accomplish something. Dramatically Better Meetings is an interactive and funny workshop that has already helped numerous public interest groups, businesses, and schools.
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