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Design has a nearly incalculable impact on your message. It can make your website more compelling, your direct mail more readable, your PowerPoint more memorable, your advertising more persuasive. Even if you are not directly responsible for buying design, you probably have to evaluate and approve designed materials before your audience sees them. “Deciding on Design” is a not-too-deep dive into graphic design, providing just enough information to help you look more carefully and decide more wisely before approving anything that visually represents your organization. In this fun and interactive two-hour workshop, you’ll learn the basics of layout, color, typography, web design, visual identity, and more. Prior to the workshop, students will be invited to submit samples of their work for evaluation, so the course is also an opportunity for some direct critiquing of your current communications. For more information, availability and rates, please call Andy Goodman, 323.464.3956.
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